In the fast-paced world of wellness, selling the wrong product can cost you more than just a sale—it can cost you your reputation, your customers, and even your business. Whether it’s a trendy supplement or a cutting-edge beverage, knowing the rules of the FDA game isn’t optional. It’s survival.
If you want to protect your business (and your customers), here’s what you need to know about navigating FDA compliance like a pro.
Step 1: Vet Products Before You Sell Them
Before a product makes it to your shelf or website, ask yourself: Has the FDA given this a green light?
- Do your research: Check the FDA’s database for any warning letters or red flags.
- Trust but verify: Even if your distributor swears by a product, it’s on you to double-check its compliance.
- Demand a COA: While you will not find an FDA approval for most wellness products you can protect yourself and your customers by reviewing their certificates of analysis. Legitimate producers and distributors follow proper SOPs
Being proactive saves you from messy recalls and unhappy customers down the line.
Step 2: Hit Pause If the FDA Sends a Warning
Picture this: A product you sell lands on the FDA’s radar for all the wrong reasons. What’s your move?
- Stop selling it—immediately. Waiting even a day puts your business at risk.
- Call your distributor: They need to explain what went wrong and guide you on the next steps.
Ignoring an FDA warning isn’t just bad business—it could land you on the MATCH list (more on that later).
Step 3: Own It During a Product Recall
Recalls aren’t just bad PR; they’re a test of your integrity. Show your customers you care by acting fast.
- Email every buyer: Let them know about the recall and give clear instructions on what to do.
- Be transparent: People appreciate honesty, and your proactive response will build trust.
Your customers will remember how you handle tough situations—so make it count.
Step 4: Avoid the MATCH List at All Costs
Selling a product with an FDA warning isn’t just a slap on the wrist—it’s a one-way ticket to the MATCH list. What does that mean?
- MATCH (Member Alert to Control High-Risk) is like the naughty list for merchants.
- If you’re on it, good luck finding a payment processor willing to work with you.
- Mastercard will issue a BRAM violation to your financial institution, fines can be up to USD 500k to avoid the fine, your MID will be terminated. MC expects the Financial Institution to report you to the list.
Bottom line: It’s not worth the risk.
Step 5: Let WAAVE Have Your Back
Here’s the good news: WAAVE is your compliance safety net.
- We block flagged products: If the FDA issues a warning, WAAVE ensures no one can buy it through our system.
- But you still have work to do: Removing the item from your inventory protects your brand and keeps you in the clear with payment processors.
- Keep your site looking professional: Even if we successfully stop the threat of MATCH a site review can tip the scale against you. Clean, professional sites are best when you are being audited by the card brand associations.
Together, we’re here to keep your business safe, secure, and trusted by your customers.
The Takeaway: Know the Rules, Protect Your Business
FDA compliance isn’t just a legal requirement; it’s how you prove you care about your customers and your brand. By staying informed and acting fast when issues arise, you’ll build a reputation as a trusted, responsible wellness merchant.
And if you ever feel like you’re navigating a regulatory minefield, remember this: WAAVE is here to help.
Sell smart. Stay compliant. Keep winning.
